Answer 8 questions about any webpage. Get a framework-powered CRO audit with specific fixes ranked by impact.
This tool applies principles from 36 Conversion Optimization frameworks spanning behavioral economics, direct response marketing, emergency triage methodology, and retail psychology.
The Conversion Rate Analyzer walks you through 8 systematic questions about any webpage and returns a framework-powered CRO audit. Each question evaluates a specific conversion factor: headline clarity, trust signals, social proof depth, page speed, mobile experience, call-to-action design, form friction, and value proposition strength. You get a scored assessment with specific, prioritized fixes ranked by impact.
This is not a generic checklist. Each answer triggers recommendations drawn from behavioral economics, direct response marketing methodology, and retail psychology research. The tool identifies which conversion gaps are costing you the most and tells you exactly what to fix first.
This tool applies principles from the Compound Website Conversion Intelligence system, which synthesizes 36 individual conversion optimization frameworks. The source domains include emergency medicine triage (for prioritization), behavioral economics (Kahneman, Thaler, Cialdini), direct response marketing, casino design psychology, and pharmaceutical trial methodology. The scoring model weights each factor by its typical conversion impact.
Open the webpage you want to audit in another tab, then answer each question honestly based on what you see. The tool works for any type of page: landing pages, homepages, service pages, product pages, or lead generation forms. After all 8 questions, you receive an overall conversion score, individual factor grades, and a priority action list. Start with the lowest-scoring factor for the biggest improvement.