Enterprise-grade lead qualification on a 0-850 scale. Four intelligence dimensions. One definitive score.
The scoring model surfaces the opportunity. The strategy closes it. Book a consultation to build a custom pursuit plan for this lead.
The Lead Scoring Calculator evaluates any sales prospect across four intelligence dimensions and returns a score on a 0 to 850 scale. The four dimensions are firmographic fit (does this prospect match your ideal customer profile), behavioral signals (what actions indicate purchase intent), relationship proximity (how close is your existing connection), and temporal urgency (are there time-sensitive factors driving a decision).
Each dimension uses weighted scoring models calibrated against real sales pipeline data. The combined score tells you not just whether a lead is worth pursuing, but which specific factors are strongest and where the gaps are. This replaces gut-feel lead qualification with a repeatable, systematic process.
This tool is powered by the Predictive Lead Scoring Intelligence system, which synthesizes four scoring models into a unified assessment. The methodology draws from credit scoring architecture (FICO-style dimensional weighting), behavioral economics (signal detection theory), and enterprise sales qualification frameworks (BANT, MEDDIC). Each dimension contributes independently to the composite score.
Think of a specific prospect or lead you are evaluating. Answer the questions in each of the four scoring dimensions based on what you know about them. The tool calculates a composite score with a breakdown showing which dimensions are strong and which need more information or development. Use it before sales calls to prioritize your pipeline, or after discovery calls to quantify what you learned.